When it comes to solving problems, we often fall into thinking that the smartest solution is the most complex. But in reality, how much harder is it to make a complex problem simple? Since when is more steps preferable to fewer steps?
The problem with Metrolink's Santa Clarita billboards
Metrolink billboard, Newhall Ave, October 2018
Metrolink recently put up three billboards in the LA bedroom community of Santa Clarita. These billboards are brightly colored, feature a light rail train, and one tagline reads “So long stress”. Unfortunately, Metrolink missed the point.