Hi, I'm Morgan

I like making things easier.

I didn't start my career in process design. It really started as figuring out how to get shit done without losing my mind. Over time, that turned into a love affair with all things "Make it easier" and "Make it make sense."

I've spent my career sitting between marketing, technology, operations, and project management—usually being the person who looks at the process and asks, "Why are we doing it this way?"

I've worked inside complex systems, managed cross-functional teams, built reporting infrastructure, redesigned workflows, administered platforms, and figured out how to make different tools play nicely together.

AI has been a huge unlock for operations teams. But it also creates a new set of problems—particularly around infrastructure, data, and figuring out where AI is actually useful versus where it's just another shiny thing.

I'm interested in technology when it makes someone's life easier. I'm interested in automation when it eliminates work instead of creating more work just to maintain the automation. And I'm interested in process design when it helps people get things done without needing a 47-page SOP.

Sometimes you can push the envelope, but at the end of the day, if it doesn't make someone's life easier, it isn't worth it in my opinion.